This question comes up from time to time in our discussions with large publishers.
If you have a large IT department, it is quite possible to have them develop a display template very similar to the Smartcover.
It will take a little while, but a seasoned developer will do it.
However, when deciding between in-house development and Edge Query, keep in mind that Edge Query offers a lot more.
A format that goes further than a simple advertising format
It is fully responsive and therefore cross-device by design. It incorporates all the mechanisms to adapt to all screen sizes, but also optimizing the rendering quality by integrating, if necessary, the double pixel density found on retina screens, for example.
1 format, 28 asset files
We compress, we automatically resize the original files in 28 new files in order to always deliver the right file to the right device. Make the advertisement look good and consume as little network resources as possible.
Our format manages advertising pressure according to the behavior of the Internet user, so the format will be erased more or less quickly depending on the mode of navigation on the page, in order to best respect the Internet user and to maximize the exposure time for the advertiser.
Creativity, not just the image format
The SmartCover is not just the optimized image format but it is also a parallax format, two photo gallery formats, a video format (whose video files are automatically re-encoded for cross-device adaptation) and an AdsFactory HTML5 format. .
Integrated AdBlocker management
It is possible to easily activate a specific rendering to bypass AdBlockers and thus maximize usable inventor
Cookie-less technology, without consent
At the time of consent version 2, new provisions of the CNIL, SmartCover, coupled with our adServer Edge Query Deep, allows 100% of your inventory to be addressed. They do not require any consent from the user.
An easy-to-use campaign manager
Setting up a Smart Cover campaign takes 2 minutes without any technical knowledge. All the complexity of the format has been integrated into a very simple journey that allows creating a new SmartCover campaign very quickly and without risk of error.
Real-time campaign monitoring
With the SmartCover it is also the end of the tunnel effect of the various AdServers. Like Google Analytics, you can follow the delivery of your campaign in real time. You can also act on it instantly to pause it, fix a redirect link, or add a new visual.
With just one click you get an hour by hour, visual by visual, site by site report in Excel format and updated in real time.
Exposure time and visibility
Access new metrics based on ad visibility and no longer just volume of impressions, clicks and CTR. The SmartCover calculates in real time to the nearest tenth of a second the time when it is displayed at 100% on the user’s screen.
A / B Testing
The SmartCover allows you to associate several visuals with the same campaign and to put them in rotation. These rotation modes allow you to do A / B testing in a traditional way (random or based on click performance), but also based on the exposure time of your ad.
A direct first sales philosophy
Switching to CPV
Now is also a good time to quit CPM selling, switch to CPV selling, and improve your relationship with your customers and your ad performance.
Integration of programmatic passback
Depending on the SmartCover integration mode, you can simply and instantly activate the monetization of unsold items through different networks: Google AdSense / AdExchange, The Moneytizer, Outbrain, etc. And thus ensure optimal monetization of your inventory.
A cheaper cost, you only pay when you use it
In the end, the SmartCover is much more than a simple template for Google AdManager or Smart for displaying a sticky advertisement. Partially or totally re-developing such a system would take between 40 and 120 days for a developer, or an estimated budget between 20k € and 60k €.
In addition, with the SmartCover you only pay when you have sold. In general, the technical commission represents around 5% of the turnover generated. You will thus have marketed for 500k € of advertising before making a return on such an investment. Finally, the SmartCover is available immediately, without technical intervention within your adServer, enough to test your market tomorrow.
A permanent evolution
The Edge Query teams are constantly developing the SmartCover to allow it to constantly adapt to its environment. The latest major development has enabled us to make the SmartCover fully compatible with Google Core Web Vitals and particularly CLS (Cumulative Layout Shifting).