In the field of digital advertising for many years, we have been challenged by the orientation that the market wanted to give to publishers, pushing them towards ever more performance, chimerical objective, which put them on the mercy or under generous infusion of GAFAM. In the end, publisher sites see dozens of advertising spots flourish, poorly integrated, distorting all ergonomics and generating only disappointing revenues.
How to revolutionize sales teams with unsuitable tools, prices so far from the market and services at best equivalent.
So you have to go back to the fundamentals of publishers, and look where they really have added value, an unfair advantage. This is where branding, notoriety or branding comes in, you can name it whatever you want. It is the nugget, well hidden in its gangue of stone, that the editors have in their hands, it remains only to extract it and to show it to the face of the world.
Where many see advertising as a necessary evil, at Edge Query we want thoughtful, creative, integrated and fun advertising to become part of the user experience and not the source of their resentment.
We also believe that with the right tools, the right business strategy, publishers can make their revolution, become profitable and remain independent, Edge Query X is a first step in this evolution.
Trust is the link that we want to build between an advertiser and their client, building it on a healthy and transparent relationship and not on bludgeoning or mediation.
In the heart of Alsace, France
It’s far from Silcon Valley that Edge Query was born, in the heart of this unique French region: Alsace. A rich history and a perpetual search for identity is perhaps at the origin of this desire for independence from the big players in the market, to find your own way, to think differently and to respect differences above all.
Within the ecosystem: in incubation at SEMIA
As this African proverb says so well: "Alone we go faster, together we go further", we are fortunate to be accompanied, challenger and supported by SEMIA, the incubator of the Grand Est region. The adventure has only just begun, and it is with you that we will be awarded the stars.