Edge Query for Publisher

Publisher: emancipate yourself!

Your DNA: notoriety

Don't get caught up in the market for performance, immediate ROI, click through rate or CPC (cost per click), it's not your DNA. Even with the best data in the world, you will never compete with the search engines for intentional queries (selling an ad for air conditioners when searching for "buy air conditioning" is nothing complicated). You will probably never have the finesse or the volume of data of a Facebook. However, you have one thing they do not have, the ability to enhance the image of your advertisers, to develop their notoriety, to make them exist in people's heads.

An innovative format that will change everything

Optimizing the branding efficiency of your advertising ecosystem is not easy when the formats are small, inconspicuous, poorly integrated and open to all marketing. Edge Query X changes all that by creating an optimized format for advertisers' image, premium and exclusive by refusing interconnection to programmatic and RTB systems degrading the value and allowing anyone to communicate on your supports. Edge Query X is a first step towards more rationalization of advertising, a symbiosis with the Internet user but also an important lever of digital turnover.

Easy integration

Deploying Edge Query X to your media could not be simpler: just place a simple script if you are not serving, or schedule the call to X on one of your advertising slots. This will give you precise control over how Edge Query X is triggered, whether it is put up for competition (by price, for example) or when other advertising formats are excluded.

Real-time monitoring

There is nothing more frustrating than the tunnel effect in which we put most of the ad-servers (advertising dissemination tool), you have started your campaign and you do not know what is going on, is it spreading it correctly? Do internet users interact? Do they take the time to watch it? With Edge Query X you know all this in real time, every second you know how many people watch your advertisement, how long, clicks on it, on which network site, ... Now you know.

Growth and control

Once the format has been integrated into your sites, your inventory will directly integrate the network of distributors and will be marketed according to the different modes in place in Edge Query X: - By you or your sales manager directly: you create the campaigns that will be broadcast on the sites, on behalf of your advertising clients or agencies. The creation of campaigns is ultra simple, so no need to solicit your traffic management teams, salespeople and assistants are completely autonomous. - By agencies or advertisers on account with you: you open the possibility for your customers to create their campaigns directly, but always under your control and your financial relationship. - By the other players in the Edge Query network: your inventories are marketed at significant CPMs by the other players (publishers, sales representatives, advertisers, agencies), who, like you, belong to the network. The entire ecosystem ensures very high sales CPMs, similar to those generally used in local marketing. But it also guarantees you control over the actors (advertisers or agencies) linked to you.

Fully integrated audience extension

In order to respond more effectively to the needs of your customers, you must increasingly broaden the scope of dissemination of advertising campaigns outside your own media. But this approach is often costly in time and margin, often making it beneficial to the only customer. Edge Query X offers you to refocus on customer needs only and let the system do the rest, guaranteeing optimal efficiency and significant revenue without additional workload.

API: an open but secure system

Edge Query X is not a black box, but a toolbox open to the information systems of its users. Thus, all the operations carried out by the platform (creation of campaigns, customers, listing and export, end of campaign report, administration, etc.) can be controlled by secure APIs (OAuth2 type). So you can put Edge Query X at the heart of your information system.

Respect: standards and good practices

In search of symbiosis with users, our first step was to respect, even to precede, the standards and good practices of the market. To do so, Edge Query X fully complies with the recommendations of the Coalition for Better Ads and the rules of Digital AdTrust. In addition, we do not believe that the future of branding advertising depends on behavioral data, so we do not use any personal data of Internet users, the cookie only allowing the activation of capping.

Only costs when it pays off

You read that right, Edge Query X is paid only by a technical fee (TechFee) in the form of a CPM on the dissemination of your campaigns. This fee is paid by the account responsible for billing (the publisher if the campaign is created by his agency, the billing account as part of an advertiser or an associated agency).

They trust us

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